Engagement depends on what type of content you are position and how it relates to the user. Most of the travel-related post is not engaging during COVID19 because the user knows they are not going to travel so it doesn’t interest them. Sometimes your posting volume also plays a crucial role in engaging users.
Industries like entertainment, media, and health care are getting more engagement compared to travel and sports due to its demand and using the internet. But incoming messages have dropped across all the industries. No to very few industries are getting incoming messages on social media platforms during COVID19.
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