This is one area where many site owners get into trouble. They think that they need to stuff every page with every relevant keyword for their business. However, search engines are crawled by bots that don’t know a whole lot about how to distinguish your site from other sites.
They use a limited number of factors to determine your relevancy. Choosing the right keywords is one of the most important ways to let Google know what any given page on your site is about. Additionally, over-optimizing your page for keywords can appear spammy and give site users a bad experience.
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